Thursday, February 12, 2015

Photo Essay
Design plan

Ethos: I do not want to make it seem like I know all the answers to my photo essay. I want to make it come off as though I am an amateur. I want to make it seem to my audience that I am riding along the journey with them.
Pathos: Based on my purpose statement I want to make the audience feel motivated and connected to my story. My audience does not have to feel motivated to do what I am posing but feel motivated to do something they have always wanted to do.
Logos: Since I am doing physical fitness my photos place emphasize on proper form when lifting. My photos depict a progression of an exercise. It goes from a relaxed muscle to a contracted muscle back to a relaxed muscle.
My medium will be a PowerPoint presentation that uses a narrative, pictures and captions. The typeface that I use will be a simple one that a reader can read for a long period of time. As for my pictures, I am not the best photographer around but I want to make sure that my audience sees proper form when it comes to lifting. As for my plan to obtain theses picture, I went to the gym and started lifting as I normally would. I only took pictures of me doing exercises with my warm up sets so I don’t give up good form for a picture.  I will had someone else take the pictures and I reviewed them afterwards.

I want to have the audience see that working out does not have to be an unpleasant experience. So I do not want to overwhelm the audience. I want keep 3 pictures on the slide maximum. No more than 3 and no less than 1. It has to be a progression of one exercise per slide.


1)      What is your motivation in this communication situation?
I am communicating to provoke the idea of how there is beauty in how the body works together. I am communicating to show people how diverse workouts can be.

2)      What do you hope your audience will do or feel or think after having experienced the communication you will produce?
I hope my audience will think about how muscle is actually created. I want my audience to have a sense of what every workout does.
3)      If there is some event or situation that made you want to communicate with others, describe it in as much detail as possible. 
I want communicate physical fitness because I used to be the scrawny kid in class. I want to communicate physical fitness because I was also the fat one in class.
4)      What would be the best possible outcome of the communication? What would be the worst possible outcome?
The best possible outcome would be that my audience gives physical fitness a try.
My work possible outcome would be that my audience does not trust me.
5)      How will your communication change the situation in which you make the communication?
It will help my audience consider fitness.


1)      Generate a list of audience characteristics.
My audience will usually be anyone above the age of 12. My audience can be any race or gender. They will also have some interest or maybe even some basic knowledge about physical fitness.
2)      Imagine your audience members at the moment they encounter the communication you make, no matter what you’re making.
My audience will probably be motivated enough to start looking up basic information the internet. Maybe they even started their journey to the gym and need to hear someone else’s story on why they lift and/or run. They will be motivated or mad.  Mad because they might be fed up with their body image.
3)      Filter your list.
My audience can be anyone that is starting to get into physical fitness. They might want to try something new or they might fed up with their body image.


1)      The time of the communication
The time of communication can be any time since it is on the internet. My audience is going to be able to hear my thoughts any time of the time or anytime of the year.
2)      The place of the communication.
The place of the communication will be behind a computer. They can be using a Personal computer or a in a public area
3)      There border context of the communication
The internet is where the blog is going to be so my audience might not trust the information I provide. They might think it is not real science.


I have learned a lot in this project. I am far from a professional photographer, blogger, and writer but I am satisfied with everything i have learned so far.
I have deviated far away from my original plan and purpose statement but I think i did it for the better. You never really know where your going once you start and i felt like that once i actually started my photo essay. Mike Tyson explained it best when he said that everyone has plan until they get hit. Which is true, I had a purpose plan that i thought would be perfect but once i started my photo essay things changed. The way my photos are set up completely changed my purpose. I broadened my audience and restricted my less in some areas but i also freed myself a bit from other areas.In my original plan i had original planned on having the narrative tell a different story but then as we read more and went to more classes i realized that the narrative told to much of the story instead of the pictures. My whole theme is to get people to see that lifting is actually pretty simple. My photo essay is not meant to be an allegory for anything else. It is just as simple as lifting