What do you realize about written communication when you realize that design is involved? 

I realized that design can tremendously impact your words. With words you are trying to paint a picture for the reader, but the typography itself can become the pictures themselves. Design can catch a readers before the first word of the paragraph can. Design is not only limited to the aesthetics of the written work, but it also evokes meaning behind the words. It is another form that the reader can connect to the writer.